• Product Information Ecommerce

    The Importance of Detailed Product Information On Your Website

    Customers in a brick-and-mortar store have the advantage of being able to see, feel, read the package, and try a product before buying it. Online shopping eliminates this ability, and therefore, ecommerce websites need to provide as detailed product information as possible. How many times have you been buying something online and had questions about […]

  • Domain Extensions Ecommerce

    List of Domain Extensions For Ecommerce Websites

    As you may have experienced, it is often hard to find a good domain because many of the best are already taken. Therefore, ICANN has authorized the creation of hundreds of new domain extensions, or gTLDs. gTLDs, or generic top-level domains, are domain extensions beyond your typical .com, .net, or .org and there will eventually be […]

  • Ecommerce Conversion Rates

    Defining and Measuring Conversion Rates

    One of the most important metrics associated with your ecommerce website is conversion rate. But what does conversion rate mean and how can you measure/track it? A conversion rate can be defined as the number (percentage) of visitors who performed a specific, desired action on your website. For example, filling out a form or buying […]

  • Website Speed Tips

    Ecommerce Website Optimization: Speed

    Page loading or time, or website speed, is an often underrated factor in website optimization. However, the speed of your website is a critical component to overall user experience and even search engine rankings. And these valuable seconds – even milliseconds – can mean even mean the difference between a sale and website abandonment. Consider […]

  • Reasons For Shopping Cart Abandonment

    14 Reasons Online Buyers Abandon Their Shopping Cart

    Over the past four years shopping cart abandonment rates have run in the 60% range, meaning six in 10 shoppers who place items in a cart do not check out (eMarketer). Abandonment is when a shopper puts something in their cart, but doesn’t actually purchase. Shopping carts are abandoned for a variety of reasons, but […]